13 Tips To Make Your iOS App Store Product Page More Engaging
iOS Apps are increasing on a regular basis. As of September 6, 2019, there are 2.2 million iOS Apps in the market. To shine out of the competition, you need to customize your iOS App Store product page. We have accurately curated what has to be done to ensure you are on the fit track.
Here are the 13 Tips!
Give a simple name
App name should be simple and easy to remember. “Regardosaporamentiala”- How was this name? Would this name stand etched in your memory for a long time, unless it is as sharp as a knife? How about “Cutshort?” or “Apple?” Those names resonate with us and remain coveted in our brain forever.
Create crispy summarization
The subtitle should summarize your app in a concise phrase. History and geography of your app are not going to matter to your audience when they are reading the summary of your app. Include vital points you wish your app user to know including who, why and when someone should use your app.
Add Meaningful icons
Create an icon that is recognizable and meaningful to your target audience. Your icon should direct your users on how they should proceed using your app. They should be relatable. If your app users can understand your icons, they are not going to face much trouble with your app.
Create engaging App preview
Make sure the videos are visually compelling during App reviews. A clutter-free, flawless video can get the attention of your app users undemandingly. How long are you going to show the preview video to your audience? You have to work as a team to set the timing.
Localization at its best
You can localize your app previews for all available app store languages. App localization is not an option now. It’s a priority. To get on the hook with your audience, you have to connect with them locally. This localization would let them understand and correlate with your brand. Got a local holiday? Wish them. Got a special website for the regional audience? Introduce your brand’s homemade chang’s recipe instead of a customized one.
Screenshots are vital
Screenshots should highlight the essence of the app. With Screenshots, you should be able to reach the audience tentatively. You should remember the core features before you go about posting your screenshots. Make sure that your screenshot is clear and visible. Let your designer work his magic on the screenshots.
Keep track of the In-app purchases
Whatever In-app purchases your app users make, ensure that you track it. In case of refund or payment delay, respond and follow-up with them immediately. This would save your reputation in the long run.
Add To-the-point description
In the description, highlight the features and functionality of your app. Cut the chase. Include only what your audience would like to know on your description part. Do not record unnecessary details on your app description. Include the core features, how to operate your app and the best functionalities. This would offer enough insight into your audience.
Promo text plays a major role
Use Promotional Text to share the latest news about your app. In iTunes connection, you are going to get access to the promotional text with subtitles. This newly introduced feature is available in iOS 11.0 and above. You can use this effectively to share the latest updates with your app circle.
Plan your keywords
Carefully choose your app keywords to ensure discoverability. Optimizing the SEO of your iOS App for your audience is going to help you rank higher. Without using the right keywords, your audience is not going to find your app soon.
Leverage ‘What’s new’ section effectively
When your developer is set to update the update, they can make use of the “What’s New” section to let their customers know what changes have been made. With each new update, your audience would be waiting to see what you have to offer them.
Aim for positive ratings
If you are going to deliver the best, your customers are going to appreciate it. That would put you on their goodwill. Let your audience appreciate what you do. Got a negative comment? Everything faces the devil. Attend to it immediately and sort it out with an apology or thank you note. Be curt in addressing the negative remarks.
Choose a primary category
Don’t forget select a primary category that best describes the main function of your app. This would save 50% of your user’s time. They would return back to you if the UI/UX is top-notch.
Why Pattem Digital?
We have a den where our experts collaborate and work on different iOS App development projects. We ensure that your requirements from documentation to maintenance are seen through and you are on the right go.
Let us know your requirements. We are happy to help you at any point in time.
