What is innovation?
When we say innovation in 2020, it is going to mean a new spark of an idea, creativity and imagination. When you need a disruptive change, you should have a disruptive plan.
When you are aiming towards disrupting the entire market, you need to understand that it is not going to happen within a week or so. You need to possess more ambiguous ways when you are involving business leaders who can act as the face of your brand. With the traditional approaches for growth and innovation strategy, you are going to face insufficient time and space to meet all the designated challenges. Majority of the strategy consulting firms are going to analyze what has happened in the past when they want to predict their future. This is not always right. You need to remember the following when you are planning to get into innovation:
Innovation needs time
Nothing disruptive happens overtime. The product might have launched a fortnight back. But the time involved to create that product would have been surplus. When you are going to take a look at this world differently, you can understand that Rome was not built in a day. It took a number of years to build what we see today. All we need is a collaborative approach to get the innovation rolling down at the right time. It might happen at a slower pace but it is all going to be worth it when it really happens. Apple Computer Inc was founded on 1 April 1976 by Steve Jobs and Steve Wozniak. It took many years for us to lay our hands on the iPhone and iPad we see today. With more forward thoughts, we are all set to disrupt the future one fine day.
Innovation needs recognition
The best example we can state for this claim is when Kodak’s research laboratory had taken pride in inventing their first-ever digital camera in 1975. They left it midway without pursuing it. Sony took over them when they developed a different prototype and used their digital photography prototype. Sony became the business leader soon after. When there is a great idea, it would require recognition. When you are not going to recognize it, it is going to lose the fuel of market outreach. This would come back to you one fine day.
Innovation needs space
Innovation does not happen when there is no room for creativity and freedom. The herd mentality is not going to happen. Someone has to take up the initiative to lead. When there is leadership, there is innovation. You just need to come forward to take up more responsibilities to ensure that everything is on the track. This is going to help yourself forecast as a market leader.
Innovation needs interaction
Nothing is going to be possible if you are not going to interact the right way. Communication is the key to success in this digital age. By interacting with your audience, you are going to understand what is trending in the market. This is going to help you in the real-time scenario. You should reach out to the thought leaders, influencers and clients to know what they are thinking about the market. This is going to give you a clear perspective of what is happening and what is going to happen.