AMP-What they don’t tell you?

Pattem Digital
4 min readJul 30, 2020
Accelerated Mobile Pages — Pattem Digital

What do you mean by Accelerated Mobile Pages (AMP)?

Accelerated Mobile Pages (AMP) has a plethora of benefits it can offer in terms of SEO. The major one is its “fast” label designation on your search engine result pages. The next one would be the ranking factor. Since it is relatively new, users still feel cloudy while thinking about what Google AMP framework is. They need to possess a clear understanding to get rid of the myths and focus on the facts. So let’s move on to the core factors of accelerated mobile pages for WordPress.

What do you mean by AMP?

Accelerated Mobile Pages (AMP) is nothing but an open-source coding standard that every publisher can leverage wisely. Google AMP framework aims at letting publishers load their website quickly on their mobile site. This could be the reason why at times, your mobile responses are going to be slower than usual. The majority of the desktop website elements would not be necessary for your mobile website. To provide access to better user experience, Google has started encouraging every website to follow the suit.

Why do you think AMP is important?

Have you ever tried loading your website on your mobile device? Does it give you satisfaction? Loading your website on the desktop would take a long time even when there is a better internet connection. When you are traveling or visiting a new village with low internet speed, you cannot expect your website to load faster. It is going to take its own sweet time. In such cases, you might lose out on important aspects of the message you are trying to fetch. When you standardize your mobile version, you can get all the benefits right away with accelerated mobile pages for WordPress.

Who would enjoy the major benefits of AMP?

Not everyone would look forward to making their product or service landing pages into their AMP version. It is going to get stripped down in the first-impressions, defeating the purpose of your website. Websites like Twitter, while using their own website might not be as fast as we can expect. This has its own disadvantages for all the audience.

These are the reasons why AMP websites are in use:

AMP would force the user to leverage a more streamlined CSS version.

JavaScript has to stay 10 steps away. AMP does not support it.

You would be requested to make use of an off-the-shelf JavaScript library which AMP offers you. This would make your images load quite slowly.

While you integrate AMP for the purpose of standardizing your mobile responsive pages, factors like readability and speed would have the topmost priority compared to anything else.

How to make AMP work for your WordPress website?

AMP — Pattem Digital

There are many interesting factors to consider since you would be able to integrate AMP in just 5 minutes for your WordPress website.

These are the steps involved in integrating AMP to your website:

1) You need to install your AMP WordPress plugin through Automattic

2) To activate the plugin, you have to append /amp on every page but it isn’t going to redirect any of your mobile visitors to your amp pages.

3) The next step would be to edit all your .htaccess file. You would be able to leverage your FTP program to get it done.

4) To check if the AMP pages are on-and-running, you can copy-paste this code on your .htaccess file.

  • RewriteEngine On
  • RewriteCond %{REQUEST_URI} !/amp$ [NC]
  • RewriteCond %{HTTP_USER_AGENT} (android|blackberry|googlebot\-mobile|iemobile|iphone|ipod|\#opera\ mobile|palmos|webos) [NC]
  • RewriteRule ^([a-zA-Z0–9-]+)([\/]*)$ https://example.com/$1/amp [L,R=302]
  • Use example.com as your website domain name to check if it is running.
  • You should go on and edit your CSS to improvise the feel and look of your website. You would be able to edit your CSS with FTP by using wp-content -> plugins — amp -> template.php.

It’s done and dusted now!

How to get your AMP pages to the top with AMP development services?

All you need to do is hire the best AMP development companies to get everything done. Pattem Digital would be the perfect choice for you. Contact us to know more. Need to involve AMP development services? We are here to help you out.

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Pattem Digital

PattemDigital is a new-age Outsource Product Development studio. We make cutting-edge Data Science, AI & Machine Learning solutions for global companies.