Designing Interactive Prototype For A Better User Experience

Introduction of UX Design

“Design is intelligence made visible.” — Alina Wheeler, author

Whenever you buy a product, you have multitudes of expectations on what you are opting for. Would it be simple to use? Would it serve your purpose? How fast can you accomplish your tasks using the product?- These are some of the questions you might have in your mind depending on the product in hand. To answer these underlying questions, a UX designer has to put a lot of effort to figure out how they can make your product usable, interactive and effective.

A UX designer is someone who solves the user problems candidly through the way he designs your product. Here U stands for “User” and X stands for “Experience”. When we say Experience, it is the interaction your user is going to have with your product. They can research the user needs, work on it continuously and test it to see that it is in sync with the industry requirements.

This term was coined by Don Norman, whom we can also call as the “Don” of UX Design.

Why UX Designers matter in 2019

UX Design is all about putting your user. Nowadays, irrespective of startups or MNCs, everybody has started investing in the User Experience Design. The UX designers are known to make this world a very user-friendly place. This is how they add tremendous value to your business:

• These people focus on offering a meaningful and worthy experience to users.
• They bring your product ideas to live in.
• With collaborating minds to touch base with researchers, content strategists, and developers, these customer-upfront individuals can rock their space enigmatically!
• They take hold of concept-based ideas and add color to it by providing something useful to their target audience.
• In short, they can turn your product-related dreams into reality.
• They should work with stakeholders to create various design concepts by leveraging various prototypes, wireframes, and storyboards.

Your UX Design is the inner layer of your entire website, where you determine the basic structure whereas UI Design speaks loudly about the look and feel of your website.

Let’s have a glance at what processes would come into play with UX Design:

Research: Establish connect with different teams to learn A-Z about the product and user requirements simultaneously.

Conceptualize: You might get a plethora of ideas when you research. All you need to do is draft a proper plan of the concept that has occupied your mind.

Design: The ideas they evolve should make complete sense. For this, the design is the foremost requirement.

Test: Does the idea apply in the real world? The UX Designer should test the hot waters.

At the final stage, it is all about building user satisfaction.

What is Interactive Prototyping?

Let’s say you want to design a website. Your designer forgets to add a link to the payment page, which is quite crucial. It is the heart of your website where you handle all the basic payment activities. Your developer takes the pain to deliver the website exactly as your designer directs. But alas! On the launching day, you realize the blunder. The purpose of the website is hanging midair, isn’t it? That could lead to a huge loss. To avoid all this commotion, you have to go with designing an interactive prototype.

An interactive prototype is a method by which you design the skeleton of your website before you hand it over to your developer. Your developer would work on this prototype day and night to deliver the final version in-live.

What are the benefits of Interactive Prototyping?

Get closure on how Interactive prototyping saves trillions of dollars every year:

• With interactive prototypes, you can visualize how your website will look directly, without having to reimagine.
• If the market interest is changing dynamically, you can shift over to the development phase after adjusting your website to your needs.
• If your team is working remotely, you need not make endless phone calls or schedule online meetups to understand what is going on. With a few clicks, you can see what is happening around your arena.
• Every team, including your Engineering team, Testing team, Project management team, and Product owners would benefit immediately. You can also evaluate what you conceptualize with the real-time market. This would save immense time, effort and money.

Your little efforts would matter more to sustaining your product users. If they have a good experience over your product, they are more likely to come back to you. The word of mouth would spread. The traffic and conversion rate is going to hike up incredibly. This would impact greatly on your Search Engine Optimization.

If you are looking for extraordinary UX Design services, we have got you covered 360°. At Pattem Digital, we are a team of passionate UX Designers who can bring magic to your vision and mission. Our troop would be glad to guide you through the entire UX Design process. Contact us now! Let us know what you are looking for.

This term was coined by Don Norman, whom we can also call as the “Don” of UX Design.