Next JS SSR: Harnessing the Potential of Server-Side Rendering

Pattem Digital
3 min readJan 15, 2025

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Introduction of the Blog; Next JS Server-Side Rendering Capabilities

Next JS SSR might be a new concept for you, but it is Next JS Server Side-Rendering features that allow web applications to generate more HTML content on the server side at the built-in time of each request, rather than completely rely on client-side rendering. Presently, Next JS has boomed in the industry, and it boosts performance and SEO by delivering all the fully rendered pages that are directly to the client by improving all the initial loading times and hence providing the search engine with more content that can be indexed in the search console. But if you want to learn about how this SSR Next JS can bring a lot of benefits to the table, then you are at the right blog, where we will explore the basic understanding of the next JS SSR along with the benefits as well. So without any further delay, let’s jump into this blog to learn more!

Understanding More About what is Next JS SSR

Next JS, as we are aware, is an open-source web development framework that was created by Vercel and aims to have all the server-side rendering and static site generation potential. One interesting fact of Next JS is that it provides an automatic server-side rendering setup for all the React applications, which overall improves the performance of the pages. But when it comes to SSR, which is server-side rendering, it is a process where all the web pages are generated on the server rather than on the client side, which overall allows content to be fully rendered before it reaches the user side. Further, in this complete approach, the browser first downloads and executes the JavaScript to completely render the page. Also, when it comes to Next JS, it simplifies processing the SSR by providing a built-in mechanism to handle all the server-side logic.

But when it comes to Next JS, most of the developers take advantage of its automatic static optimization, which generally means that pages can be pre-rendered at build time, and they are not depending on any specific users for any data. Moreover, for such pages that require more customized content, Next JS SSR handles all of them perfectly by generating them in HTML on each request. Hence, this completely results in faster loading of the pages with improved SEO so that the content can be rendered.

Journeying Down the Benefits of the Next JS SSR

Let’s now talk about the added benefit that SSR Next JS offers. To begin with, the first thing is that it improves page loading times by generating the HTML on the server before it reaches the client side. This completely means that many users receive fully rendered pages much more quickly; hence, it reduces time and takes out much more meaningful content. Additionally, the second added benefit that SSR next benefits from is SEO, which means all the websites can crawl and index properly. SSR also makes sure that the web pages are properly indexed and ranked, hence overall improving visibility in the search engine and driving much more organic traffic to the website.

Another benefit is that it has a much more boosted user experience, particularly for applications that completely rely on heavy and personalized content. Also, with the help of server-rendered pages, most applications can reduce the load time on the server side and deliver the pages more quickly on the request side.

Concluding the Topic of Next JS SSR

Summary of the blog: As we have seen, Next JS SSR holds a capability that completely represents a dynamic boost for all the web applications and provides significant improvements in terms of performance, SEO, and user experience. Also, by generating all the HTML content on the server side before it reaches the client, Next JS makes sure that all the pages load faster, with better search engine indexing, and with a more engaging user experience. Moreover, it can handle dynamic and static content via SSR and static optimization positions for all modern web development needs. Also, for someone who is looking for the prime and leading next JS development company, Pattem Digital, which offers expert web development innovative solutions that help most of the organization achieve better results.

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Pattem Digital
Pattem Digital

Written by Pattem Digital

PattemDigital is a new-age Outsource Product Development studio. We make cutting-edge Data Science, AI & Machine Learning solutions for global companies.

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